Roc Nation

The Roc Nation Brunch is the most sought-after event every year during Grammys weekend. 424 Productions has produced Roc Nation Brunch from coast to coast and venue to venue, from intimate private residences in Los Angeles to skyscraping penthouses in NYC. Each year we reimagine different spaces, incorporating the client’s initial vision to create something high-end, high-scale, and VIP.

  • Venue Research & Procurement
  • Visualization, Diagram & Rendering
  • Creative Strategy + Design
  • Production Logistics & Management
  • VIP Concierge & Security
  • Weather Contingency Planning
  • Guest List Management & Transportation
Transforming One World Trade Center

The Brunch went to the 102nd floor of One World Trade Center, offering a completely blank slate to work our magic.

  • Private elevator moment with custom music track and video footage
  • Fireplace, wall, and draping installations
  • Curated furniture, decor, and games to create an upscale winter penthouse
Los Angeles Estate Build Out

When The Brunch was hosted on a private California estate, it set the scene for an immersive, curated floral explosion.

  • Floral arches, ceilings, and chandeliers throughout the entrance and estate
  • Floral fan installation as photo moment, a nod to the custom hand fans each guest received
  • Floral hues and tones inspired by a modern Spanish garden