We set the pace at F1 Miami with an immersive Patron experience that made the brand an essential of the weekend.
- Venue Research & Procurement
- Creative Strategy & Design
- Brand Experience
- Visualization, Diagram & Rendering
- Production Logistics & Management
- Talent & Storage Management
The Patron activation became a multi-sensory celebration that happened to fall on Cinco de Mayo. A custom margarita bar was created for the occasion, which created additional moments for product placement and back-bar bottle displays. The venue was entirely transformed, beginning with a custom-built bottle tower entrance where guests were greeted with a specialty Patron cocktail. A branded arch photo moment complimented VIP lounges and bottle service. Becky G performed on a custom build-out stage on the beach, complete with LED Patron neon bottle cutouts.