Puma
This F1 Miami event celebrates Puma as F1’s official licensee. Throughout the event were immersive moments for guests to interact with Puma products and revel in the one-of-a-kind atmosphere, from on-theme handspun cotton candy and specialty cocktails to interactive art installations.
Services
- Scenic Design & Fabrication
- Creative Strategy & Design
- 2D & 3D Graphic Design
- Brand Experience
- Interactive Activations
- Production Logistics & Management
- Product Seeing
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Design Details
- Race car entrance with Puma and event branding
- Custom-designed and fabricated slot car race track
- F1 helmet wall with artist-curated artwork
- Games and displays at “The Workshop” for guests to win limited-edition merch
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