This F1 Miami event celebrates Puma as F1’s official licensee. Throughout the event were immersive moments for guests to interact with Puma products and revel in the one-of-a-kind atmosphere, from on-theme handspun cotton candy and specialty cocktails to interactive art installations.

  • Scenic Design & Fabrication
  • Creative Strategy & Design
  • 2D & 3D Graphic Design
  • Brand Experience
  • Interactive Activations
  • Production Logistics & Management
  • Product Seeing
Design Details
  • Race car entrance with Puma and event branding
  • Custom-designed and fabricated slot car race track
  • F1 helmet wall with artist-curated artwork
  • Games and displays at “The Workshop” for guests to win limited-edition merch