The Patron activation became a multi-sensory celebration that happened to fall on Cinco de Mayo. A custom margarita bar was created for the occasion, which created additional moments for product placement and back-bar bottle displays. The venue was entirely transformed, beginning with a custom-built bottle tower entrance where guests were greeted with a specialty Patron cocktail. A branded arch photo moment complimented VIP lounges and bottle service. Becky G performed on a custom build-out stage on the beach, complete with LED Patron neon bottle cutouts.