Diamond Ball

424 Productions has been the go-to producer of The Diamond Ball, the annual fundraiser for Rihanna’s Clara Lionel Foundation, since its inaugural event. Over the years we’ve done everything from building on untouched land to reinventing some of the country’s most iconic venues. In addition to A-list hosts and performances, the Diamond Ball is never complete without interactive installations and shareable moments.

Services

Venue Research & Procurement
Creative Strategy + Design
Interactive Activations
Production Logistics & Management
Talent + Stage Management
VIP Concierge & Security
Guest Registration Management & Seating
Sustainability Development & Programming

Scale + Timeline

Two-week leveling and build on private Bel Air hillside

Diamond Ball’s Highlights

Rihanna’s face adorning hundreds of auction paddles
Jimmy Kimmel hosted and Brad Pitt introduced Rihanna, who performed with a 50-piece orchestra
Prism wall of video footage showing the foundation’s work in different regions
Private Fenty Beauty pop-up installation for makeup touch-ups and shopping, all proceeds benefiting CLF
Art installation projecting the faces of children impacted by CLF

Next Case Study

Adobe

Every year, Adobe taps 424 Productions to create an immersive experience that appeals to designers, illustrators, software creators, and some of the world’s top users of Adobe Creative Suite. The Adobe Max Bash tops off an annual week-long conference that’s all about creativity — and it’s our job to live up to the hype.

For more than a decade and across multiple cities, 424 has met unique challenges and opportunities every year. From unlikely venues to surprising transformations, you can expect a few of our Max Bash essentials: interactive giveaways, Burning Man-style art installations, innovative photo moments, live musical performances, and enough food to feed thousands of partygoers.