Savage x Fenty
The Savage x Fenty loungewear line is all about going from the sofa to the streets. For the product seeing, a reusable duffle bag leaned into the brand’s sustainability focus, while a custom travel trunk fed into themes of adventure on the go.For the product launch, we recreated an essential NYC bodega during New York Fashion Week, complete with a photo moment for influencers and tastemakers to hand-select their products.
![](https://424productions.com/wp-content/uploads/2023/02/DI1A5047.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/DI1A5036-scaled.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/DI1A5017-683x1024.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/DI1A5063-scaled.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/DI1A4984-683x1024.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/0002.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/0014-1024x683.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/0030.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/0028-1024x683.jpg)
Pride Truck
Unveiling limited edition Pride items, Savage X Fenty made a splash at LA Pride with an eye-grabbing ice cream truck. Free gifts for attendees were extra sweet and finished in custom, colorful Savage branding.
![](https://424productions.com/wp-content/uploads/2023/02/424_Savage_Activation_Mockup-scaled.jpg)
![](https://424productions.com/wp-content/uploads/2023/02/424_Savage_Activation_Mockup-2-NEW-scaled.jpeg)