Savage x Fenty
The Savage x Fenty loungewear line is all about going from the sofa to the streets. For the product seeing, a reusable duffle bag leaned into the brand’s sustainability focus, while a custom travel trunk fed into themes of adventure on the go.For the product launch, we recreated an essential NYC bodega during New York Fashion Week, complete with a photo moment for influencers and tastemakers to hand-select their products.
Pride Truck
Unveiling limited edition Pride items, Savage X Fenty made a splash at LA Pride with an eye-grabbing ice cream truck. Free gifts for attendees were extra sweet and finished in custom, colorful Savage branding.