Product Seeding

Just as we can build masterful productions around a moment, we can design extraordinary moments around a product. We’ve conjured 424’s signature creativity and expertise for product seeding, launches, and unboxing experiences that are hard to forget.

Yitty

Seeding box for top celebrities and influencers commemorating the launch of Lizzo’s Fabletics shapewear line
Custom trunk featuring purple acrylic and soundbite upon opening
Bedazzled details and inspiring mirror quote
A very special Lizzo butt pillow

8 Days of YITTY

For the holidays, an 8 Days of YITTY box became a fun calendar for the season
Each day held a pieces from the Sattin collection alongside other favorite gifts

Each day held a piece from the Sattin collection alongside other favorite gifts

Sport

Seeding box for Sport, a new line from Savage X Fenty
Custom toolbox filled with products and accessories
Designed to celebrate power, featuring custom Auto Shop image

Next Case Study

Diamond Ball

424 Productions has been the go-to producer of The Diamond Ball, the annual fundraiser for Rihanna’s Clara Lionel Foundation, since its inaugural event. Over the years we’ve done everything from building on untouched land to reinventing some of the country’s most iconic venues. In addition to A-list hosts and performances, the Diamond Ball is never complete without interactive installations and shareable moments.